Introduction of Artipan Fibre Max

Consumers are increasingly opting for a healthy lifestyle: nutritious natural food without additives combined with regular exercise. Dossche Mills has developed Artipan Fibre Max to meet this need: the clean label multigrain mix that gets everyone moving!

Artipan Fibre Max is a high fibre multigrain mix, packed with protein and omega 3 fatty acids. It also contains inulin fibre. This promotes the proper functioning of our digestive system, has a positive impact on our immune system and reduces fluctuations in blood sugar levels.

In addition, Fibre Max is enhanced with sunflower seeds, brown linseed, roasted soy grits and maize. It is a clean label mix: with the exception of vitamin C, it doesn’t contain any E numbers and has a simple declaration.

Eye-catching sales support material

Dossche Mills supplies you with promotional material for in and around your bakery:

• A practical recipe bundle to start working with this mix

• Two flour stencils to place the bread in the spotlight

• Three original floor stickers to get customers as fit as can be

• A handy wobbler

• A striking promotional beach flag (only available to order)

Consumer campaign in association with Decathlon

A consumer campaign is running in Belgium during the first quarter of 2022.

When customers buy a Fibre Max bread, give them a flyer with a QR and promotional code. The QR code directs them to a specific landing page. That's where they enter the promotional code. It gives your consumer a chance to win one of 750 vouchers worth up to €500.

A mountain bike, dumbbells, a yoga mat or gym ball. They can use the vouchers to purchase whatever they need to complete their healthy lifestyle. Be sure to take part in this campaign!

Want to know more about Artipan Fibre Max and the campaign terms and conditions? Contact your Dossche Mills account manager.